Willy Wonka Golden Ticket
It was a pleasure partnering with the brilliant minds at Cactus to bring this whimsical “Charlie and The Chocolate Factory” themed broadcast spot to life. The piece was created for The Colorado Lottery’s summer game, “Willy Wonka Golden Ticket”. Using rich 3D animation, our designers spent time hand building and lighting each letter of the type to accentuate the weight, without compromising on legibility. It was also important to perfect the unveiling animation. This effect required extra attention to ensure the golden fabric appears realistically as it lightly moves in the wind. The mood of this commercial is meant to create a sense of magic, without overshadowing the message. Audio design by Coupe Studios.