For this TV spot we once again partnered with the amazing marketing team at the Denver Art Museum for the launch of their summer exhibit “The Western”. Our initial vision was inspired by early Western films and iconic art, along with the existing poster for the printed campaign. It was important that we captured the essence of Western iconography while also matching the overall style of the print work.
We collaborated with our clients from copywriting and storyboards through motion design and audio finishing.
This exhibit demonstrates the versatility and impact that the “West” has had on art, film and culture. Our goal was to bring the west to life through cinematic 2D design and breathtaking landscapes. We wanted to quickly evoke the beautiful and rough characteristics of the Western genre.