It’s time to wake up and question outdated business practices. Pax8 is revolutionizing distribution through the use of cloud technology. Their superior offerings go beyond technological advances as they provide seamless service with unmatched support to guide customers each step of the way. To highlight their innovative practices we created “Wake Up” a visual revolution. This marketing piece unapologetically reveals Pax8 as the modern option. The messaging illustrates the juxtaposition between their futuristic practices, which contrast strongly against the outdated and conventional institutions that have had control of the distribution space for far too long. It is a new day and Pax8 is not afraid to make bold marketing statements. This video disrupts and presents a strong case for why it is time to make a change and the tone speaks to the emerging consumer mindset which is a conscious buyer.