We partnered with Kapost to create their anthem piece. Kapost helps leading marketers elevate their content, so the bar was high. The brand image conveyed through the visuals in this piece needed to express equal sophistication.
The goal was to create a visual representation of our clients marketing expertise. This meant that the video needed to thoughtfully explain their capabilities in an elegant format. Navigating the nuances of software and consulting solutions can be overwhelming. For that reason we kept the animation reserved for a lucid experience. This allowed the messaging to be the clear hero, yet the company ethos is conveyed in the negative space and subtle but supportive animated lines.