Ice Breakers “Unicorn”
Executive Post Producer: Beth Cooper
VFX Artist & Sr. Designer: Curt Cooper
Social media marketing is most impactful when you can instantly captivate and delight your audience. With little time to make an impression it is crucial to create stimulating content. This amusing, mind bending GIF campaign by CP+B for Ice Breakers takes whimsey to the next level. Here is a look at a few of our favorite looping videos which were posted and shared on Twitter, Facebook & Instagram. Our job was to add the gloss & visual pop with sparkling VFX. Transforming a horse into an icy, blue haired, shimmering unicorn, is our favorite kind of undertaking.
The creative minds at CP+B are always pushing the limits with wild and memorable content. With the award winning idea in place to launch a dozen looping GIFs through a social initiative built around the #NationalUnicornDay hashtag, we got to work on the overall look and timing of the GIFs. Our team added in an icy horn, shimmering blue spots, cold breath, and a layered backdrop. We were happy to help launch a series of trippy and majestic "unicorn moments" to spread bite size magic.