“Big Game” Hotels.com
Agency: CP+B
Lead Animator: Curt Cooper
VFX and Color: Andy Tanguay
Project Background
Captain Obvious is a powerhouse talent who always delivers as the eccentric spokesperson for Hotels.com. Our job was to bring the arcade setting to life and enhance the overall aesthetic by adding in lights and animation to the video games.
The Best Light
With a solid edit in place we went to work on the clean up, animation and color correction. Viewing the final result alone makes it hard to detect what is computer generated. Our goal was to elevate the scene without distracting from the message. The "gloss" and subtle CG added elevates a strong script and performance to a visually rich place.