Trade Show Animation
Design meets Medical Displays
Himss is the year’s largest and most important healthcare IT conference in the United States and it was our pleasure to partner with Truven to create a multi-screen booth display. Our goal was to set their space apart by utilizing negative space and delicate animation to draw visitors in. Trade show’s can be overwhelming for viewers who are navigating a sea of dense content. With that in mind our animated piece wove artistic sensibilities into the booth design for a more thoughtful and zen atmosphere. This direction allowed us to remain art focused in the medical and trade show community, thus setting our client apart from the competition.