History of Change
Agency: OX Creative
3D Animation: Curt Cooper
It was easy to feel inspired for this project, as the subject matter is inherently interesting. The objective was to create compelling visuals to carry the voice-over. The challenge was to figure out what artwork would be fitting, but not obvious, for this elusive topic. The client wanted a clean minimal look that could engage but not dictate the imagination of the viewer. This fine balance is a delicate one, but we reveled the challenge of finding a way to support the audio without allowing the motion to become distracting.
Walk the Line
As a nod to the voice-over the final product walks the line between new vs. old by showcasing familiar objects with a new age twist. What better way to embrace the possibilities of technology than by using high-end 3D renders?